Advisory case studies are documented here and focus on organisational context, strategic framing, and measurable outcomes.
Analytical projects live in a separate technical portfolio with deeper artefacts — including dashboards, experiments, and visual analysis.
The split is deliberate: one shows how I think with clients, the other shows how I work with data.
End-to-end A/B test analysis combining experimental design, statistical evaluation, and metric interpretation to assess conversion impact and support data-driven business decisions.
A/B testingProduct analyticsStatistics
Featured End-to-end retail data analysis combining SQL-based exploration, data cleaning in spreadsheets, and interactive Tableau dashboards to uncover operational insights and support business decision-making.
TableauData explorationData insights
Comprehensive analysis of US Census data to explore variation in poverty rates, income per capita, and median household income across states and counties using advanced visualizations to highlight economic disparities.
Data visualizationTableauCensus analysisGeospatial insights
Exploratory data analysis of global deforestation trends to identify patterns, regional differences, and long-term environmental impacts using structured datasets and visual analysis.
Data explorationEnvironmental dataTrend analysis