Case Studies

Advisory case studies are documented here and focus on organisational context, strategic framing, and measurable outcomes.

Analytical projects live in a separate technical portfolio with deeper artefacts — including dashboards, experiments, and visual analysis.

The split is deliberate: one shows how I think with clients, the other shows how I work with data.

Advisory case studies

Analytical projects

For the full project index, visit datascienceportfol.io .

A/B Test Analysis - GloBox →

End-to-end A/B test analysis combining experimental design, statistical evaluation, and metric interpretation to assess conversion impact and support data-driven business decisions.

A/B testingProduct analyticsStatistics

Data Visualization – US Census Insights →

Comprehensive analysis of US Census data to explore variation in poverty rates, income per capita, and median household income across states and counties using advanced visualizations to highlight economic disparities.

Data visualizationTableauCensus analysisGeospatial insights

Deforestation Data Exploration - Global Trends →

Exploratory data analysis of global deforestation trends to identify patterns, regional differences, and long-term environmental impacts using structured datasets and visual analysis.

Data explorationEnvironmental dataTrend analysis

Thinking through a similar problem?

If you are exploring how data, experimentation, or analytics can support better decisions, I am happy to exchange perspectives.

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